What the customer sees
Your brand, product photos, price and checkout. They do not log into the Seller Portal. If you connected a custom domain, the product link can use that domain instead of the default storefront URL.
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Online store
An online store for a physical shop — and for Instagram sellers.
Ecommerce for a retail shop in India: publish a branded storefront with your name, photos, prices and checkout. No developer required. The catalogue is the same one Counter uses when someone walks into the shop.
What this is
The Indi Andaz online store is a template-based seller storefront. You choose a look, add products in the Seller Portal, and customers check out with UPI, cards, or COD where you enabled it. It is not a separate website database and not an unrestricted drag-and-drop website builder. Inventory is shared with marketplace listings, social product links and Indi Andaz Counter.
Also called: Online store for physical shop · Ecommerce for retail shop · Branded storefront · Online dukaan
Who it is for
Retailers who want customers to buy from a shop link — WhatsApp, Instagram bio, visiting card — without hiring a developer.
How it works
- 1
Add the catalogue
Create products with photos, price, stock and SKU. Variants can be colour, size or fabric. Bulk import can update existing rows by SKU.
- 2
Pick a template and publish
Store design templates: heritage, boutique, bazaar, atelier, storyteller. Publish when the shop should go live.
- 3
Set how each product sells
Active = can sell. COD available = pay on delivery for that product. Free delivery = buyer pays ₹0 shipping on that product.
- 4
Share the link
Send the store URL, or attach your own domain after DNS verification. Instagram keyword replies can send the same product or store link.
What you control in the back office
Products, categories (seller categories show on your storefront, not as a marketplace-wide category tree), coupons, store design, pickup address for Delhivery, and whether a product is Active.
How to manage your ecommerce without coding
OTP signup, add products, pick one of five templates (Heritage, Boutique, Bazaar, Atelier, Storyteller), publish. Hosting is included on Standard. You do not hire a developer or buy a separate host to start. Checkout records UPI, cards or COD on the order — you do not collect payment screenshots as the default path.
In plain words
- Every seller can publish a branded Indi Andaz storefront.
- Checkout: UPI, cards, COD (per product).
- Coupons live in the Seller Portal: percent or fixed rupees, min order, max discount, usage limit, start and end dates.
- A sale on this store and a bill on Counter move the same connected SKU.
Questions sellers ask
How can I manage my ecommerce if I have no technical skill?+
Use the Seller Portal in the browser and Partner on Android. Add products, publish the store, share the link on Instagram or WhatsApp. No coding is required.
Do I need to code the store?+
No. Templates and the product form are enough to publish.
Can I use my own domain?+
Yes. In settings you add the domain, put the DNS records at your registrar, then verify. If verification fails you can fix DNS or disconnect and fall back to the default URL.
Is this the same as the Indi Andaz marketplace?+
No. The branded store is your shop. The marketplace is www.indiandaz.com, where buyers browse. Active products from an approved seller can appear there on the same catalogue — you do not type the products twice.