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Social commerce

A social commerce platform for Indian sellers.

Instagram and Facebook are powerful places for customers to discover products. But discovery, product information, checkout, payment, fulfilment and inventory still need to work together.

Social product discovery connects to ecommerce when a customer can move from a Reel, post or message to a product or store link, then to checkout, payment, an order record, shipping and shared stock.

Start your shop — free

From a Reel to a completed order

This is the connected path sellers are trying to create. Not every comment becomes an order, and not every step is automatic — the system still needs a store, checkout and stock behind the link. That path also cuts WhatsApp and Instagram drop-off: the buyer finishes checkout instead of waiting while you process a chat.

  1. Reel / post

  2. Customer: “price?”

  3. Product conversation

  4. Product or store link

  5. Online store

  6. Checkout

  7. Payment / COD

  8. Order

  9. Shipping

  10. Inventory

Fragmented flow versus connected flow

Demand can start on social either way. The difference is whether selling stays in separate tools or continues into one shop system.

Fragmented flow

Social discovery stays in the chat. The rest of the sale is assembled by hand.

  • Manual messages for price and availability
  • Separate payments
  • Separate courier booking
  • Stock updated later, by hand

Connected flow

Social discovery can hand the customer a link into the same catalogue you already sell from.

  1. Social discovery

  2. Product or store link

  3. Online store

  4. Checkout

  5. Order management

  6. Shipping

  7. Shared inventory

How Indi Andaz connects eligible Meta conversations

Indi Andaz supports keyword-based automation on eligible connected Meta surfaces. After you connect an Instagram Business account linked to a Facebook Page, you can set a keyword such as “price” or “link”. When that word appears, the configured reply can send a product link, your online-store link, or another URL you chose.

This is a link into your shop — not a second catalogue inside the comment thread, and not a promise that every social message is handled without you.

  • Instagram comments

    A keyword on an eligible post or Reel comment can send the link you configured.

  • Instagram direct messages

    The same kind of keyword rule can reply in Instagram DMs with a product or store URL.

  • Facebook Page comments

    Eligible Facebook Page comments can use the same keyword-to-link setup.

  • Facebook Messenger

    Messenger can send the configured product link, store link, or another URL you set.

Instant orders instead of WhatsAppExplore Social SellingLaunch your online store

How to sell on Instagram without a developer

You do not need to code an Instagram shop. Connect Instagram Business and a Facebook Page, publish your Indi Andaz store, and send a product or store link when someone comments a keyword you configured.

That is how boutique, fashion and handcraft sellers move from “price?” to checkout — UPI, cards or COD — then into orders and shared stock.

Manage ecommerce without coding

Connect this to Indi Andaz

Ready for your next sale?

Your business already sells.Now connect how you sell it.

Sell online, sell offline, and keep your products and stock connected.

Start your shop — freeExplore how Indi Andaz works

₹0/month on Standard · 5% when you sell online · Delivery separate