Indi Andaz sellerIndi Andaz

For sellers

Built for retailers who sell in more than one way.

Whether customers find you in your shop, on Instagram, through your online store or through the Indi Andaz marketplace, Indi Andaz helps keep the selling workflow connected.

Indi Andaz is designed for independent retailers who want to connect online selling with offline-store selling instead of managing separate products, stock and orders across disconnected tools.

Sell online. Sell offline.

1 Catalogue. Har jagah selling.

Start your shop — free

Who this page is for

Indi Andaz is designed for retailers that sell physical products through an online store, an offline store or both.

Retailers with both an online store and an offline store can use Indi Andaz to manage connected product catalogue and inventory.

Indi Andaz can be useful for boutiques, apparel retailers, jewellery/accessory sellers, footwear retailers, handcraft shops, lifestyle-product retailers, Instagram product sellers, Facebook video sellers, live Facebook video sellers and other businesses that sell their own physical goods.

You do not need coding or a developer to start: OTP signup, five store templates, hosting on Standard, and checkout for UPI, cards and COD.

Many kinds of product retailers can use Indi Andaz. The sections below separate businesses that can use the system from the shop types we are focusing on first in marketing — that focus is not an eligibility rule.

Best fit for Indi Andaz

You already have a business. Now connect how you sell it.

The strongest-fit seller typically has several of these characteristics.

You do not need to match every point. These are signs that Indi Andaz may be especially useful for your business.

  • already sells physical products
  • has an existing shop, boutique, showroom or retail counter
  • has an established product catalogue
  • manages multiple SKUs, variants, sizes or colours
  • sells or promotes through Instagram or Facebook
  • communicates with customers through messaging
  • wants a branded online store
  • wants to sell outside the immediate local area
  • needs online payments and/or COD
  • needs shipping and order management
  • currently manages stock manually or across separate systems
  • wants to sell offline at the shop
  • wants online-store and offline-store inventory connected

Who we are focusing on first

Fashion & boutique retailers

This is a marketing priority, not an eligibility restriction. Fashion and boutique shops are a strong initial fit because of how they often sell — not because Indi Andaz only supports this category.

  • apparel stores
  • footwear retailers
  • bag shops
  • women's fashion boutiques
  • jewellery and accessory sellers

These are common use cases — not a claim that every fashion seller works this way.

  • visually driven products
  • frequent Instagram/Facebook discovery
  • customers often ask about price, size, colour and availability
  • variant-heavy catalogues
  • stock that changes frequently
  • many businesses combine an offline store with social selling
  • sellers can benefit from an online store and structured checkout
  • physical and online inventory coordination is valuable

Other good-fit seller types

Other retail businesses that can benefit

Indi Andaz is designed for product-based retailers — including Instagram product sellers, Facebook video sellers and live Facebook video sellers of any physical goods. The groups below can benefit from a connected catalogue, offline store and online selling. Marketplace or category eligibility may depend on current Indi Andaz policies and applicable product requirements.

  • Jewellery & accessoriesRetailers who present products visually and often take both offline-store and enquiry-led sales can benefit from a connected catalogue.+

    Typical needs

    • product catalogue
    • social discovery
    • online enquiries
    • shop counter sales
    • customer records
    • shared inventory
  • FootwearSize-heavy catalogues make it useful to keep one SKU list for the shop floor and online orders.+

    Typical needs

    • size variants
    • SKU management
    • online + physical inventory
    • billing
    • shipping
  • Home & lifestyleHome decor, gifts and handcrafted products can benefit from visual discovery and a branded place to buy.+

    Examples: home decor, gifts, handcrafted products

    Typical needs

    • visual product discovery
    • branded online store
    • shipping
    • inventory
  • Beauty / personal care retailProduct-based beauty and personal-care shops can use the same retail workflows as other physical-goods sellers — catalogue, counter sales, orders and stock.+

    Typical needs

    • product catalogue
    • shop counter sales
    • online orders
    • shared inventory
  • Specialty retailGift, handicraft, accessory and niche lifestyle shops can benefit from one catalogue across the shop, social links and an online store.+

    Examples: gifts, handicrafts, accessories, niche lifestyle products

    Typical needs

    • product catalogue
    • social discovery
    • online store
    • offline store
    • inventory
  • Instagram product sellersSellers who already show physical products on Instagram posts and Reels can send buyers to a store checkout instead of collecting price, UPI and address in comments or chat.+

    Examples: posts, Reels, comment “price?” replies

    Typical needs

    • product catalogue
    • social discovery
    • product/website
    • structured checkout
    • order management
  • Facebook video sellersRetailers who sell physical goods through Facebook Page videos can use the same catalogue for comment and Messenger product links, then take the order on a branded store.+

    Examples: Facebook Page videos, product clips, Messenger enquiries

    Typical needs

    • product catalogue
    • Facebook video discovery
    • product/website
    • checkout
    • order management
  • Live Facebook video sellersSellers who present physical products on Facebook Live can put a store or product link in the path to buy, so viewers check out instead of screenshotting and waiting on WhatsApp. The same path works for Instagram Live.+

    Examples: Facebook Live, Instagram Live

    Typical needs

    • product catalogue
    • product/website
    • instant orders
    • checkout
    • shipping
  • Any physical goodsIf you sell your own physical products — from a shop, Instagram, Facebook videos, Live, an online store, or more than one of those — you can use one catalogue, checkout and (if you have a shop) counter.+

    Examples: apparel, jewellery, footwear, home, beauty, gifts, handcraft, other physical goods

    Typical needs

    • product catalogue
    • online store
    • social links
    • offline store
    • shared inventory

Marketplace/category eligibility may depend on current Indi Andaz policies and applicable product requirements. This page does not list approved or restricted marketplace categories.

Seller type by business model

How do you sell today?

Pick the path that sounds most like your shop. Each card points to the Indi Andaz features that usually matter first.

Start your shop — freeExplore how Indi Andaz works

Seller type by pain point

Does this sound like your business?

If one of these is already true, open the page that explains how Indi Andaz handles that part of the work.

Fit / readiness

Indi Andaz may be a strong fit if...

This is an educational checklist, not a score. Matching more points usually means the product has more of your day-to-day work to connect.

  • You already have products to sell
  • You have regular customer enquiries
  • You sell through an offline store, social media or both
  • You want to take your shop online
  • You manage multiple products/SKUs
  • Stock mismatch is becoming difficult
  • You want offline selling and online selling connected
  • You want to ship customer orders
  • You want one place to manage your business

You may not need the full Indi Andaz system yet if...

  • you have not decided what products you will sell
  • you currently have almost no catalogue to manage
  • you only need a simple informational website with no commerce
  • you do not need selling, checkout, billing or inventory functionality

You can still explore Indi Andaz, but its strongest value appears when there are real products, customers and selling operations to connect.

Product pages that usually help next

Open a product page if you already know which part of selling you want to connect first.

Explore by business type

Wondering what Indi Andaz would change in your business?

Compare a fragmented retail workflow with the same business connected through one seller account — website, Instagram links, and shop billing.

See Before vs After

Start with the shop you already have

Your business already sells.Now connect how you sell it.

Sell online, sell offline, and manage your connected products and stock through one Indi Andaz seller system.

Start your shop — freeSee how it works

₹0/month on Standard · 5% when you sell online · Delivery separate