For sellers
Built for retailers who sell in more than one way.
Whether customers find you in your shop, on Instagram, through your online store or through the Indi Andaz marketplace, Indi Andaz helps keep the selling workflow connected.
Indi Andaz is designed for independent retailers who want to connect online selling with offline-store selling instead of managing separate products, stock and orders across disconnected tools.
Sell online. Sell offline. One stock.
1 Catalogue. 1 Stock. Har jagah selling.
Who this page is for
Indi Andaz is designed for retailers that sell physical products through an online store, an offline store or both.
Retailers with both an online store and an offline store can use Indi Andaz to manage connected product catalogue and inventory.
Indi Andaz can be useful for boutiques, saree shops, apparel retailers, jewellery/accessory sellers, footwear retailers, handcraft shops, lifestyle-product retailers, Instagram product sellers, Facebook video sellers, live Facebook video sellers and other businesses that sell their own physical goods.
You do not need coding or a developer to start: OTP signup, five store templates, hosting on Standard, and checkout for UPI, cards and COD.
Many kinds of product retailers can use Indi Andaz. The sections below separate businesses that can use the system from the shop types we are focusing on first in marketing — that focus is not an eligibility rule.
Best fit for Indi Andaz
You already have a business. Now connect how you sell it.
The strongest-fit seller typically has several of these characteristics.
You do not need to match every point. These are signs that Indi Andaz may be especially useful for your business.
- already sells physical products
- has an existing shop, boutique, showroom or retail counter
- has an established product catalogue
- manages multiple SKUs, variants, sizes or colours
- sells or promotes through Instagram or Facebook
- communicates with customers through messaging
- wants a branded online store
- wants to sell outside the immediate local area
- needs online payments and/or COD
- needs shipping and order management
- currently manages stock manually or across separate systems
- wants to sell offline at the shop
- wants online-store and offline-store inventory connected
Who we are focusing on first
Fashion & boutique retailers
This is a marketing priority, not an eligibility restriction. Fashion and boutique shops are a strong initial fit because of how they often sell — not because Indi Andaz only supports this category.
- saree stores
- kurti retailers
- ethnic wear boutiques
- lehenga retailers
- women's fashion boutiques
- apparel stores
- fashion accessory sellers
These are common use cases — not a claim that every fashion seller works this way.
- visually driven products
- frequent Instagram/Facebook discovery
- customers often ask about price, size, colour and availability
- variant-heavy catalogues
- stock that changes frequently
- many businesses combine an offline store with social selling
- sellers can benefit from an online store and structured checkout
- physical and online inventory coordination is valuable
Other good-fit seller types
Other retail businesses that can benefit
Indi Andaz is designed for product-based retailers — including Instagram product sellers, Facebook video sellers and live Facebook video sellers of any physical goods. The groups below can benefit from a connected catalogue, offline store and online selling. Marketplace or category eligibility may depend on current Indi Andaz policies and applicable product requirements.
Jewellery & accessoriesRetailers who present products visually and often take both offline-store and enquiry-led sales can benefit from a connected catalogue.+
Typical needs
- product catalogue
- social discovery
- online enquiries
- shop counter sales
- customer records
- shared inventory
FootwearSize-heavy catalogues make it useful to keep one SKU list for the shop floor and online orders.+
Typical needs
- size variants
- SKU management
- online + physical inventory
- billing
- shipping
Home & lifestyleHome decor, gifts and handcrafted products can benefit from visual discovery and a branded place to buy.+
Examples: home decor, gifts, handcrafted products
Typical needs
- visual product discovery
- branded online store
- shipping
- inventory
Beauty / personal care retailProduct-based beauty and personal-care shops can use the same retail workflows as other physical-goods sellers — catalogue, counter sales, orders and stock.+
Typical needs
- product catalogue
- shop counter sales
- online orders
- shared inventory
Specialty retailGift, handicraft, accessory and niche lifestyle shops can benefit from one catalogue across the shop, social links and an online store.+
Examples: gifts, handicrafts, accessories, niche lifestyle products
Typical needs
- product catalogue
- social discovery
- online store
- offline store
- inventory
Instagram product sellersSellers who already show physical products on Instagram posts and Reels can send buyers to a store checkout instead of collecting price, UPI and address in comments or chat.+
Examples: posts, Reels, comment “price?” replies
Typical needs
- product catalogue
- social discovery
- product/store links
- structured checkout
- order management
Facebook video sellersRetailers who sell physical goods through Facebook Page videos can use the same catalogue for comment and Messenger product links, then take the order on a branded store.+
Examples: Facebook Page videos, product clips, Messenger enquiries
Typical needs
- product catalogue
- Facebook video discovery
- product/store links
- checkout
- order management
Live Facebook video sellersSellers who present physical products on Facebook Live can put a store or product link in the path to buy, so viewers check out instead of screenshotting and waiting on WhatsApp. The same path works for Instagram Live.+
Examples: Facebook Live, Instagram Live
Typical needs
- product catalogue
- product/store links
- instant orders
- checkout
- shipping
Any physical goodsIf you sell your own physical products — from a shop, Instagram, Facebook videos, Live, an online store, or more than one of those — you can use one catalogue, checkout and (if you have a shop) counter.+
Examples: apparel, jewellery, footwear, home, beauty, gifts, handcraft, other physical goods
Typical needs
- product catalogue
- online store
- social links
- offline store
- shared inventory
Marketplace/category eligibility may depend on current Indi Andaz policies and applicable product requirements. This page does not list approved or restricted marketplace categories.
Seller type by business model
How do you sell today?
Pick the path that sounds most like your shop. Each card points to the Indi Andaz features that usually matter first.
Offline store only
Offline store only
You currently sell from an offline store and want to start selling online.
Relevant features
Social seller
Social seller
You sell through Instagram/Facebook and manage enquiries manually.
Relevant features
Online seller
Online seller
You already sell online but need better control of products, orders or offline-store work.
Relevant features
Strongest product fit
Online + offline retailer
You already sell both online and offline and want one catalogue and stock system connecting both sides.
Relevant features
Seller type by pain point
Does this sound like your business?
If one of these is already true, open the page that explains how Indi Andaz handles that part of the work.
“I enter the same product in more than one system.”
“I don't always know whether online stock matches my shop stock.”
“Customers comment 'price?' on Instagram and I reply manually.”
“How can I manage my ecommerce without coding?”
“I want my own online store but don't want to depend on a developer.”
“I already have an offline store and want to sell at the shop.”
“I use separate tools for orders, courier and payments.”
“I want customers to buy outside my local area.”
“I want to manage everything from one dashboard.”
Fit / readiness
Indi Andaz may be a strong fit if...
This is an educational checklist, not a score. Matching more points usually means the product has more of your day-to-day work to connect.
- You already have products to sell
- You have regular customer enquiries
- You sell through an offline store, social media or both
- You want to take your shop online
- You manage multiple products/SKUs
- Stock mismatch is becoming difficult
- You want offline selling and online selling connected
- You want to ship customer orders
- You want one place to manage your business
You may not need the full Indi Andaz system yet if...
- you have not decided what products you will sell
- you currently have almost no catalogue to manage
- you only need a simple informational website with no commerce
- you do not need selling, checkout, billing or inventory functionality
You can still explore Indi Andaz, but its strongest value appears when there are real products, customers and selling operations to connect.
Product pages that usually help next
Open a product page if you already know which part of selling you want to connect first.
Online Store
Give customers a structured place to browse and buy.
Learn moreInventory Management
Use a shared stock source across connected selling channels.
Learn moreSocial Selling
Connect eligible Meta interactions to product/store links.
Learn morePOS / Counter
Physical-store POS and shop billing through Indi Andaz Counter.
Learn moreOrders & Shipping
Manage online orders and supported Delhivery fulfilment.
Learn morePayments & COD
Provide structured online checkout options.
Learn moreSeller Portal
Manage the connected business from one web back office.
Learn more
Explore by business type
Boutiques
Boutique retailers often take walk-in sales and Instagram “price?” comments in the same week. Indi Andaz is ecommerce, POS and inventory for that shop — one catalogue, no developer.
Read moreFashion retailers
Apparel and ethnic-wear retailers juggle variants, Instagram discovery and shop-floor stock. Indi Andaz is omnichannel ecommerce and POS for that catalogue.
Read moreSaree shops
Saree retailers often show pieces on Instagram, bill walk-in customers, and lose track of which colour or fabric is left. Indi Andaz is ecommerce and POS for that shop — one catalogue, shared stock.
Read moreJewellery stores
Jewellery shops often show pieces on Instagram and sell the same piece at the counter. Indi Andaz keeps that catalogue in one place.
Read moreFootwear retailers
Shoe shops live and die by size stock. Indi Andaz keeps one SKU list for the counter and the online store.
Read moreHome & lifestyle
Home and lifestyle retailers need photos, a shop link and shipping. Indi Andaz is the ecommerce system behind that — templates, checkout and Delhivery from one seller account.
Read moreHandcraft
Artisan and handicraft sellers often take Instagram interest first. Indi Andaz turns that into a store, checkout and — if you have a shop — the same stock for offline sales.
Read moreNo-code store
If the question is “how can I manage my ecommerce” or “how do I sell online with no technical skill”, the Indi Andaz answer is: one seller account, five templates, checkout included, and Counter App if you have an offline store.
Read moreDropshipping
Many people type “dropshipping products” when they mean “I want to sell online without building a website.” Indi Andaz answers the second need. It does not source a supplier catalogue or ship products you do not hold.
Read more
Wondering what Indi Andaz would change in your business?
Compare a fragmented retail workflow with the same business connected through one seller catalogue and shared inventory.
See Before vs AfterStart with the shop you already have
Your business already sells.Now connect how you sell it.
Sell online, sell offline, and manage your connected products and stock through one Indi Andaz seller system.
₹0/month on Standard · 5% when you sell online · Delivery separate